Berkley Flicker Shad 7 Firetail Red Tail

The Berkley Flicker Shad has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market.

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

Berkley Flicker Shad Jointed - Slick Mouse - 1/3 oz

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

Berkley Flicker Shad Jointed - Firetail Hot Perch - 1/3 oz

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Flicker Shad - Red Tiger

Berkley Flicker Shad Jointed Fishing Hard Bait 2 3/4in - 1/3 oz Firetail Red Tail

Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size, profile and dive depth to imitate real baitfish, the Berkley Flicker Shad attracts strikes from bass and other game fish. Available in a variety of premium colors to help you match the hatch with a realistic shad profile, it's irresistible to predatory fish.

Berkley Flicker Shad - Black Gold

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Berkley Flicker Shad 5 Jointed Slow Rise 5-7 ft FFSH5J Firetail Series CHOOSE YOUR COLOR!

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag - resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

Berkley Flicker Shad Jointed - Firetail Rico Suave - 1/3 oz

Berkley Flicker Shad #7 Crankbait 11-13ft 1/3oz 3in Slow Rise~Choose Color

Berkley Flicker Minnow Crankbait, Berkley Flicker Minnows are pro-designed and tournament proven. Using the same strict development standards from

Berkley Flicker Minnow Crankbait Size 7 Firetail Red Tail

Berkley Flicker Shad 7 Dives 11-13' Slow Rise FFSH7M Series CHOOSE YOUR COLOR!

Flicker Shad Fire Tail Red Tail Jointed Crankbait by Berkley at Fleet Farm