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Berkley Gulp! Jerk Shad Soft Plastic Lure 5in Glow

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The Berkley PowerBait Jerk Shad makes an already-deadly bass-catching technique even better. Sporting the classic profile and lifelike action of the popular soft jerkbait, this bait features Berkley's proven PowerBait formula. Fish can't resist the cooked-in scent and taste, and have been shown to hold on up to 18 times longer! The PowerBait Jerk Shad has an improved hook keeper, for easy rigging and a high hookup percentage.

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Berkley Gulp! Jerk Shad Soft Plastic Lure 5in Glow