Berkley PowerBait Saltwater Bait Kit

The Berkley PowerBait Saltwater Fishing Bait is a versatile piece of equipment that is easy to use for beginning and advanced anglers. Its unique

Berkley PowerBait® Power® Switch - Pure Fishing

Berkley reimagined the award-winning Gilly in a new streamlined baitfish profile with a natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with weightless rigging, sideways as with an EWG hook, or on a Jig Head with a Weighted swimbait hook. Packed with PowerBait flavor.

Berkley PowerBait Saltwater Gillydine - HD Sardine - 4-1/2

Berkley PowerBait Pogy Swim Shad Fishing Soft Bait

CATCH MORE FISHES: Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks

Berkley PowerBait Sherbet Glitter Trout Dough Bait Bundle - 6-Pack with Rigging Guide - Versatile Floating Trout Nibble for Freshwater & Saltwater

Forward-facing sonar is creating more opportunities to catch fish, for those who can read and react quickly. The Berkley PowerBait Power Switch is specially built to help you take advantage of this exciting technology. It starts with its natural baitfish profile and 3D eyes, and of course that irresistible PowerBait flavor is cooked right in.

Berkley PowerBait Power Switch - 3in - Lemon Head Glow

BERKLEY POWERBAIT Hollow Belly Swimbait Kit Rig Soft Paddle Tail 5” 3ct BLUEBACK

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley PowerBait Pre-Rigged Swim Shad - 3in - HD Gizzard Shad

Berkley PowerBait Saltwater Gilly, 110 mm, HD Menhaden, Soft Swimbait

Berkley Powerbait Minnows, Soft Plastic

Berkley Fishing Lure Kits

Berkley Saltwater PowerBait Mullet

We combined the best of the reknowned Berkley® J-Walker in a convenient 3-lure pro pack. The J-Walker features a sleek tail weighted design that has

J-Walker 100 Saltwater Pro Pack Kit