Fishing Lure

Cotton Cordell Big O

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a 3-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating

Making a DIY Lure & Catching Pier FISH OF A LIFETIME on it!

5 Must-Have Ice Fishing Lures For Walleye - Rapala

Hot Shot® (non-rattle)

Rapala® Original Floater 13 Fishing Lure

Williams W55 Wabler Fishing Lure, 1/4-oz, Light Chartreuse

Bomber Long A

Instant storytelling erupts every time anglers get near this massive replica of America’s favorite lure. Makes a natural centerpiece in a woodsy bar setting, any basement, rec-room, log cabin or office. This 29 version of the Original Rapala is packaged in giant Rapala style cartons with legend story on back.

Rapala Giant Lure Firetiger

How to Choose the Right Fishing Lure Color

Shop Croc Fishing Gear Online

Acme Hyper Rattle Jig

The Fishing Bait and Lures Guide: Sierra

Northland Buck-Shot Rattle Spoon - 1/8 oz.

Fishing Gifts for Anglers Fishing Lure Set Bass with Topwater Floating Rotating Tail Artificial Hard Bait Fishing Lures with Box Swimbaits Slow

Fishing Gifts for Men Fishing Lure Set Bass with Topwater Floating Rotating Tail Artificial Hard Bait Fishing Lures with Box/Swimbaits Slow Sinking