New Design Hard Lures Square Bill Shallow Diving Fishing Lures

At first glance the Atlas Square Bill Crankbait checks off all the boxes of a tournament grade crankbait. The Atlas Square Bill Crankbait is designed for maximum action and snag resistance. On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic hunting action that drives fish crazy. The square bill design easily deflects from the stickiest cover or rock-hard structure and is tough enough to tame the hardest of rip-rap.

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