Matrix SwimShad Moon Shine - Matrix Shad

Matrix Fishing Lures - Shad, Vortex, Craw, Hawg, Minnow, Mullet & more

This is the newest member of the Matrix Shad family. These 3” paddle tail baits come from our trusted Matrix mold but now are triple injected with 3

Matrix 3X Shad Pink Cosmo

A must have color for any lure the GLOW Lights up in low light situations. Accepts die very well also.

Matrix Shad Glow

One of the brightest and most contrasting of colors the Matrix Family has to offer. A bright blue top with a neon green belly. The fish simply can't

Matrix Shad Limbo Slice

The New Vortex Shad is a 3.75 swim bait featuring a dorsal fin for easy hook placement along with a notch in the tail for extra swimming motion. The

Vortex Shad Nightruese

The most lifelike lure in the entire Matrix line. The Matrix X-Shad is 3” long with a weedless slit for rigging weedless or with a jig head. The

Matrix X-Shad Finger Mullet

Matrix Mini Kryptonite - Matrix Shad

Fishing Shad Lures DICK's Sporting Goods

INCREDIBLE VALUE!, Get $50 of Matrix Shad cutting edge fish slaying lures & tackle for just $29.99 a month., A massive selection of Craws, Hawgs,

MATRIX™ Bait Box

The perfect color for getting that beautiful purple hue. It has a fluorescent look where the bait actually changes color in sun light similar to the

Matrix Shad Ultra-Violet

Matrix SwimShad is the perfect lure for those heavy vegetation situations. This soft plastic has a slit in the belly making it virtually weedless when

Matrix SwimShad Moon Shine

This is the newest member of the Matrix Shad family. These 3” paddle tail baits come from our trusted Matrix mold but now are triple injected with 3

Matrix 3X Shad Lime Light

Matrix Shad’s 5 inch version for a bigger bait fish presentation.

Matrix Monster Lemon Head

The Matrix Shad Rod by Fitzgerald Fishing is designed by Chas Champagne, Owner of Matrix Shad, specifically for throwing soft plastic paddle tail baits like The Matrix Shad. It is strategically designed to have the exact length and action to achieve the most natural presentation which will catch you more and bigger fish. Designed using a proprietary Fitzgerald Fishing blank and American Tackle Vortex Air Guides which makes this rod one of the most dependable inshore rods on the market today.

Fitzgerald Matrix Shad Series Rods 6'4 Medium Casting

This is the newest member of the Matrix Shad family. These 3” paddle tail baits come from our trusted Matrix mold but now are triple injected with 3

Matrix 3X Shad Purple Patagonia