RAPALA Orig. Artic. Floatant Hard Bait

Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice when fish are finicky and in a negative feeding mood.

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala F13 Original Floating Hot Steel

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise

Orig. Artic. Floatant Hard Bait

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating 09 Silver Fluorescent Chartreuse

RAPALA Jointed Deep Husky Jerk 3-1/8 in. Hard Bait

Original Floating®

Rapala Original Floating 07 Fishing Lure - Yellow Perch, Floating

Load up your tackle box with this one of a kind rattling shad-style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30 ft., cast and retrieve to 12 feet. Original Reef Runner design curve with an added tail kick makes for an impressive, true running, variable speed and multi-species lure.

REEF RUNNER 440 Series Ripshad 44 Mag Hard Bait

Rapala Countdown Elite Cde Minnow 95 Mm 14g Golden

RAPALA CountDown Elite 95 Jerkbait

Rapala Original Floating - LOTWSHQ

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating 09 Cm

F11 4'-6' 4-3/8 3/16 oz Three No. 6 The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait,

Rapala Original Floating 11

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floating 09 Cm

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RAPALA ORIGINAL FLOATING

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank-tested to ensure that world renowned action straight from the box.

Rapala Original Floater