RI Sweet Beaver 4.20 Junebug

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once

RI Sweet Beaver 4.20

Reaction Innovations Sweet Beaver Okeechobee Craw

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Reaction Innovations has been able to perfect fantastic two and three color shots that give the Sweet Beaver great swirl and two-tone patterns unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design.

Reaction Innovations Sweet Beaver Junebug

Hammerhead Spearfishing

Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successful design of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made, the Kinky Beaver features the same ribbed body and tear drop appendages. But that’s where the similarities end.

Reaction Innovations Kinky Beaver - Watermelon / Red

Reaction Innovations 4.2 Sweet Beaver (8 Pk) - Bait-WrX

Our flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation. If there was only

RI Sweet Beaver 4.20 Junebug

Devil Horse Lure

Small Classic Reaction Innovations Sweet Beaver 4.20 Soft Plastics

Reaction Innovations Sweet Beaver 4.20 - Rusty Hooks Tackle

Reaction Innovations Sweet Beaver 4.20 - Angler's Headquarters

Reaction Innovations Sweet Beaver the first creature bait

Reaction Innovations Fishing Gear